Merchant guide · Version 1.0.0

Launch with evidence.

Finish configuration in an unpublished copy before publishing the real storefront.

Content and links

Replace demos, testimonials, campaign dates, badges and service promises. Confirm media rights and accurate product depictions.
Open every menu, image, product, collection, policy and button link. Confirm resources are published.
Review home, collection, product, search, cart, about, contact, blog, article, 404, password and gift-card pages.
Check each market and language and verify contact and support routes.

Tab and Shift+Tab through navigation, dialogs, filters, hotspots, options and forms. Focus must remain visible and return correctly after overlays close.
Check heading order and one meaningful page heading. Keep product information and prices available as text.
Check normal-text contrast of at least 4.5:1 and large text of at least 3:1, including text on images, selected states and errors.
Supply useful alt text, descriptive hotspot labels and captions or equivalents for meaningful audio.
Try reduced motion, 200% text zoom and narrow screens. Automated checks help but do not replace real interactions.

Compress correctly sized images and avoid multiple competing full-screen videos.
Limit font families/weights and remove sections or app embeds that add no value.
Put the intended page opener first so image loading matches its role.
Measure the actual Shopify preview on mobile and desktop. A local build cannot establish Shopify performance or Theme Store compliance.

Choose a variant, change quantity, open the size guide and add to cart. Repeat from a card and Quick View.
Choose outfit sizes and included pieces; confirm exact variants and totals in the cart.
Change quantities, remove items, check discounts, empty state and checkout. Test sold-out items and failures.
Use the store’s approved test-order/refund process. Verify payments, shipping, tax, order email and form delivery.
Record results and keep a working theme as your fallback.